12th May
Hannah is nearly walking!

Our Happiness Tester Hannah is really close to walking. She’s been using her Baby Steps Activity Walker to help support her legs and gain confidence on this exciting journey from baby to toddler!     It wont be long we’re sure, before she is toddling off on her own two feet!

08th May
Just one week to go until the Baby Show!

We’re really looking forward to seeing you all at the Baby Show at NEC, Birmingham in a week’s time! We’ve been really busy preparing and we can’t wait to share lots of smiles and fun with you and we’ll have some great deals on our products too. The Baby Show is on from 16th – 18th Read more

07th May
Rory has new teeth!

Lovely tiny tester Rory has some new teeth and several more on the way! He’s already got his own little toothbrush so he can clean his teeth. His mummy Kirsty has found his Baby Senses teething toys have been brilliant to help ease the pain.  

04th May
The Force is strong with Rory!

Today, May 4th, is International Star Wars Day and what better way to celebrate than sharing our tiny tester Rory’s fabulous Star Wars themed nursery.   In a galaxy far, far away….(well, in Edinburgh actually!), Rory had great fun, dressed up as Yoda and he even got his Chicco Teddy Count With Me involved, dressed Read more

30th April
A holiday of ‘firsts’ for Olivia

Happiness Testers Anna and Olivia have enjoyed a lovely holiday in Wales recently and Olivia had her first taste of the seaside and her first paddle in the sea.

28th April
Edith’s been a busy girl

We love seeing what our tiny testers have been up to and it looks like our youngest Happiness Tester Edith has been busy over the past few weeks. She’s been swimming, playing with her big sister Martha, on trips to the park, picnics and has been sitting up on the beach! And she still manages Read more

23rd April
Happy Easter from our Happiness Testers!

It looks like our lovely little testers have had a wonderful Easter break and enjoyed the Spring sunshine. Happy Easter!  

18th April
We’re looking forward to seeing you at the Baby Show!

It’s Good Friday and we’ve got some good news to share with you! With a month to go until the Baby Show at the NEC, we’ve teamed up with the Baby Show to offer you a special price of £11.00 per ticket. We’re really excited to share some of our favourites and latest products with Read more

16th April
Mia and Hannah are standing!

Our lovely little testers Mia and Hannah have been busy pulling themselves up and standing on their own two feet! It won’t be long before they’re reaching for everything in sight and getting ready for those first few wobbly steps.     Read Cate’s review of our Baby Steps Activity Walker which Hannah has enjoyed Read more

10th April
Rory’s enjoying testing his latest toy!

It looks like our Happiness Tester Rory is really enjoying testing out his walker – look at that smile! It looks like he’s ready for an adventure, as he’s also busy testing out his wet-weather gear and hat, set for a family holiday next month. Look out for Kirsty and Rory’s review of Band Walker Read more

08th April
The magic of food for Edith

Little Happiness Tester Edith has started trying out new foods, all from the comfort and safety of her Polly Magic highchair. Since the highchair can be used from birth, it’s a familiar space for Edi, ensuring she can concentrate on new tastes and textures. We know Edi loves her Polly Magic….we’re not sure we can Read more

02nd April
Happiness is….Mother’s Day smiles

It looks like all our Happiness Testers enjoyed themselves on Mother’s Day on Sunday, and were thoroughly spoilt. We know that being a mum can be hard work and it’s nice to have a day to feel appreciated and loved!     A very special mention goes to Kirsty, who after six years of trying Read more

28th March
We headed to Harrogate!

The Chicco team headed up North to Harrogate at the start of this week to attend one of the biggest events in the nursery calendar, the Harrogate Nursery Fair. The Fair is all about meeting with retailers to make sure mums and dads across the UK have plenty of choice about where to buy our Read more

26th March
We’re Prima Baby Award winners!

Really exciting news! We’re delighted to announce that we’ve added more fantastic awards to our ever-increasing collection! We have been honoured with NINE awards in total and we’re thrilled to see some of our newest products recognised for their innovation and as products that truly help parents today. We were up against some strong competition Read more

25th March
Mia starts to crawl!

Great news! Our little Happiness Tester Mia started crawling last month. Her mummy Victoria managed to catch those magic first moves on video and has shared it with us. It looks like big sister Alissia had better watch out!